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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

The foreword is by William Bernbach. A technique for producing ideas. Therein, James Webb Young writes of the techniques he uses for producing 'ideas'. Book Title: A Technique for producing ideas. On on chapter three and excited already. €�an idea is nothing more of less than a new combination of old elements”. It lays out a straightforward, 5-step process for generating new ideas, regardless of the project or subject matter. James Webb Young begins his book A Technique for Producing Ideas with a prefatory note: The subject is properly one which belongs to the professional psychologist, which I am not. Over 60 years ago James Webb Young introduced a classic technique for Producing Ideas. It is too much of an exaggeration to call this classic a book. It would be closer to truth to call it a booklet. "What Were Alleged to be Ideas". It turns out that actually, there's a reason fabulous ideas bubble up at odd times. An tiny, yet interesting book, originally written in 1960 and directed at advertising students. It all started with one question “How do you get ideas?” Having been thrown a?